Located in the very un-ethnic city of La Verne, Frizella's is the sort of storefront location that a guy dreams of opening up after many corporate years. And that's exactly what John Frisella did.

Working from recipes he developed in his own kitchen he opened his door about four years ago to share his food with the world.

Don't be looking for cute geographic associations here. Nothing says or implies Texas or Deep South or Memphis, or any location other than where they are. But what you find, you will find in abundance.

You begin with the "Appeteasers". And yes, that's how they spell it. Everything from Rib Snack 'n Roll ($5.99) down to the Homemade Potato Chips with Salsa ($2.99). Very few restaurants do their own potato chips but when ytou try these you will never go back to bags again.

Salads include the now standard Chicken Caesar for $6.49. I've never had a bad one.

We past over the sandwich menu but it must be great for lunch or take-out. We went straight to the Roastery Dinners, all of which come with two side dishes, like cole slaw, baked beans or potato salad, and fresh baked rolls.

The dinner entrees are sliced pork or beef ($7.49), half rack pork ribs ($8.99), full rack pork ribs ($12.99) or full rack beef ribs ($10.99).

There is also the chicken strip or shrimp basket dinner for $6.99.

On top of all of that you will find a selection of pasta and a'la carte rib and chicken orders. For desert, there are giant cookies for $1 each, or home made apple pie for $8.95 a slice.

We visited Frisella's on a Monday night and were amazed at the crowd squeezing in. John says he plans to either expand to the store next to him or just start opening other locations. You will want to get in on the ground floor here, before this becomes one of those local eateries that gets a line of people waiting around the corner to get in.

I violated my own rules and took a box of ribs home with me to share with some friends. They are planing a trip back to Frisella's for more.

Frisella's Roastery is at 1351 East Foothill Blvd., La Verne CA. Call (909) 593-1137 or for catering call (9090 392-3969.