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The countys' office of International Trade honored by "CALLED"
San Bernardino County’s innovative approach to linking local
businesses with counterparts in the international marketplace has been
recognized with an Award of Excellence by a statewide professional economic
development organization. The California Association for Local Economic Development
presented the award to the International Trade Office of the County of San
Bernardino Economic Development Agency during the association’s recent
conference in Anaheim. The association, known as CALED, is the premier statewide
professional economic development organization. The International Trade Office was recognized for making a
significant contribution to the field of economic development in California in
2007. It provides economic development services that typically are lacking at
the local level, including export/import resource services, global connection
programs, educational outreach programs, trade missions and international
branding and tourism campaigns. The award brings statewide recognition to San Bernardino County's
effort to bridge the gap between local companies and potential global partners.
By taking on duties that usually are disregarded by county government, the
International Trade Office really stood out, said My Kristy Nong, a spokeswoman
for CALED. “They are one of the only organizations out there with an
international trade office,” Nong said. “We don’t see that a lot at the city,
county or even state level, especially at the county level. They have a very
impressive program.” The International Trade Office helps businesses from around
San Bernardino County compete better in the global economy. Since its inception
in 2006, the trade office has trained more than 650 business constituents and
created more than $217 million in projected transactions through its Global
Matchmaking program. It works closely with local chambers of commerce,
universities and city economic development agencies to increase awareness of
international trade possibilities around San Bernardino County. “There are numerous international trade opportunities for
businesses in San Bernardino County, but before the International Trade Office
was created, there wasn’t an entity specifically designed to help business
owners turn those economic opportunities into economic realities,” Board of
Supervisors Chairman Paul Biane said. Working under the guidance of private sector-led
International Trade Advisory Council, the International Trade Office fosters
overseas business connections and helps brand San Bernardino County as a global
and diverse place in which to do business. Moises Cisneros, who has led the International Trade Office
since its inception two years ago, accepted the award on behalf of the County.
In 2006 Cisneros became San
Bernardino County’s first International Trade Manager. CALED is one of the main organizations around the state that
recognizes the work being done by local economic developers on behalf of their
communities, Nong said. Winners in the highly-competitive process are judged on
whether their programs take a direct approach to fulfilling a demonstrated need
and whether the programs can be duplicated by other agencies. Other criteria
include the effective and efficient management of resources, the positive
impact on employment, expansion of the local tax base and diversification of
the local economy. “It’s a big deal when these organizations win these awards,” Nong said. “They are being recognized for something they did that made a difference.”
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