Percentage of Our Subscribers Who Buy or Influence the Purchase of Business-to-Business Products.
Company Cars	41%
Computer Hardware	68%
Computer Hardware	68%
Computer Software	77%
Gifts/Awards	63%
Office Furniture	78%
Office Machines	75%
Office Supplies	62%
Phone Systems	40%
Security Systems	40%
Other Capital Equip	51%

Percentage of our subscribers who buy or influence the purchase of business-to-business services.
Accounting Services	52%
Advertising/P.R	52%
Banking	55%
Building Maintenance	72%
Computer/EDP	50%
Conventions/Meetings	42%
Employee Benefits	62%
Express Delivery	52%
Health Insurance	63%
Legal Services	53%
Personal Services	47%
Printing	63%
Real Estate	35%
Telecommunications	53%
Training/Education	62%
Travel	53%

Personal Statistics
Male	80%
Median Age	38

Financial Statistics
Median Household Income	$112,000
Homeowners	87%
Own Second Home	24%

Reader Profile
44%	Currently Looking for New Home ($183,500 avrg. Value)
93%	Travel for Pleasure (Averaging 8 trips a year)
61%	Travel Regularly on Business (averaging 9.3 trips a year)
61%	Invest in Real Estate
65%	Regularly Dine Out for Breakfast 2 Times a Week on Average
61%	Make Travel Accommodations
72%	Make Travel for Business Accommodations
78%	Regularly Dine Out for Dinner 3 Times a Week on Average For Pleasure
85%	Regularly Dine Out for Lunch 3 Times a Week on Average
51%	Invest in Stock Market