INTRODUCTION |
Inland Empire Business Journal is a publication newspaper that is read by over 100,000 business owners, key executives, and professionals who shape the Inland Empire, Orange County, San Diego County, and Los Angeles County business.
Editorial Objective
To serve the informational needs of the Inland Empire business community. This is accomplished by localizing national business news as it pertains specifically to the unique Inland Empire business market. The Inland Empire Business Journal holds a strong dedication in providing educational and practical news information to enhance the productivity of business in the Inland Empire.
Editorial Design
The Inland Empire Business Journal delivers a four-tiered editorial format to satisfy the local decision maker's need for local in-depth business news.
• FONT PAGE NEWS—consists of in-depth local business news; it is timely and informative. It often scoops the daily newspaper because of the extra time that goes into in-depth, interpretative coverage.
• PEOPLE SIDE OF LOCAL BUSINESS—highlights local business personalities and their successes, which includes entrepreneur, company close-up, and people in the news.
• STATISTICAL DATA—is a reporting on local business mergers and acquisitions, bankruptcies, company earnings, expansions and new products; local and company personnel promotions. There is also a listing and ranking of a local category of a business in each issue.
• FOCUS EDITION—valuable reference information that is often clipped out and saved, reports on a specific industry and gives in-depth analysis such as banking and finance, high tech electronics, real estate development and health care.
CIRCULATION PROFILE |
JOURNAL SUBSCRIPTION DISTRIBUTION |
Area: |
Zip: | Circulation: |
INLAND EMPIRE WEST AREA |
||
Chino/Chino Hills |
91708-10 | 903 |
Claremont |
91711 | 495 |
Montclair |
91763 | 411 |
Ontario |
91761-64 | 1,589 |
Pomona |
91766-68 | 709 |
Rancho Cucamonga |
91730 | 1,014 |
Upland |
91785-86 | 340 |
Alta Loma |
91701 | 362 |
| San Dimas | 91772 | 150 |
| 5,973 | ||
| INLAND EMPIRE WESTERN COUNTY AREA | ||
| Banning | 92220 | 151 |
| Beaumont | 92223 | 125 |
| Corona | 91718-19 | 160 |
| Riverside | 92501-22 | 1,1,697 |
| 2,133 | ||
| Hemet | 92543-46 | |
| Lake Elsinore | 92530-32 | |
| Moreno Valley | 92551-57 | |
| San Jacinto | 92581-83 | |
| Temecula | 92589-93 | |
| All of the above | 1,881 | |
| INLAND EMPIRE EAST AREA | ||
| Big Bear/Lake Arrowhead | 92352 | 78 |
| Colton | 92324 | 340 |
| Fontana | 92334-37 | 509 |
| Highland | 92346 | 84 |
| Loma Linda | 92350-57 | 65 |
| Redlands | 92373-75 | 419 |
| Rialto | 92376-77 | 248 |
| San Bernardino | 92400-27 | 1,253 |
| 2,996 | ||
| INLAND EMPIRE LOW DESERT AREA | ||
| Cathedral City | 92234-35 | 1,100 |
| Coachella | 92236 | 455 |
| Desert Hot Springs | 92240-41 | 720 |
| Indian Wells | 92210 | 250 |
| Indio | 92210-03 | 200 |
| LaQuinta | 92253 | 425 |
| Palm Desert | 92210-61 | 450 |
| Palm Springs/Rancho Mirage | 92262-92 & 92270 | 1,420 |
| 5,020 | ||
| INLAND EMPIRE HIGH DESERT AREA | ||
| Adelanto | 92301 | 200 |
| Apple Valley | 92307-08 | 1,150 |
| Barstow | 92310-12 | 305 |
| Hesperia | 92340-45 | 1,250 |
| Victorville | 92392 | 1,500 |
| 4,005 | ||
| Total Circulation In The Inland Empire | 22,008 |
FROM THE PUBLISHER |
The Inland Empire Business Journal (IEBJ) was specifically developed to fulfill the informational needs of the Inland Empire business community and to offer a business like yours an effective medium to exclusively reach the non-retail corporate market.
The booming Inland Empire market is comprised of 103,000 businesses and a $42 billion per year economy. The demands of effectively covering a complex market such as this are great. The IEBJ exists for the sole purpose of meeting this challenge.
Almost every major metropolitan area in the United States has a successful business journal, which provides the fulfillment of this concept for covering the local business market. General circulation media, such as a daily newspaper, cannot afford to bring detailed business information to their broad audiences nor can they offer a focused medium, but the Business Journal can. We reach the business market like no other media.
What does all this mean for you, the advertiser? It means if you are a business targeting the non-retail corporate market of the Inland Empire, the best place to invest your marketing dollars is with the Inland Empire Business Journal.
Furthermore, we are dedicated to quality and providing the most professional service in the industry. We offer many incentives and special marketing packages that will enable you to utilize this dynamic marketing tool to receive maximum results.
Our goal is to bring your company more business, and strengthen your company's image. Our team can accomplish this goal for you. As publisher, I guarantee that every facet of the organization from editorial production, to marketing is working for YOU, so that every dollar you spend is obtaining the utmost results. We believe that by doing our job well, we earn your business.
At least, the vast array of information and events in the Inland Empire can now be harnessed into a refined and informative finished work under the heading of the Inland Empire Business Journal.
In addition, our circulation in comparison with our business publications, ranks #1 in the Inland Empire, and #2 in Southern California. Truly “No one covers Inland Empire Business like the Business Journal.”
Put our team to work for you and start seeing the results!
William Anthony
Publisher, Inland Empire Business Journal
IEBJ Subscribers are: YOUR customers, OR Somebody else's |
Our Subscribers Buy Your Products and Services:
|
Accounting Services |
45.7% | Advertising PR & Promotional Services |
70.0% |
Banking Services |
48.6% | Building Maintenance Services |
34.3% |
Computer Services |
55.0% | Conventions, Meetings, Banquets |
45.7% |
Express Delivery Services |
47.1% | Financial Services (Pension mgt. etc.) |
41.4% |
Legal Services |
52.1% | Personnel Services |
42.1% |
Printing Services |
59.3% | Telecom/ Long Distance Services |
47.1% |
Travel Arrangements |
47.9% | Computer Software |
69.2% |
Gifts/Awards |
71.4% | Office Furniture/ Supplies |
10.7% |
Health Insurance |
53.6% | Employee Benefit Programs |
48.8% |
Comm. Real Estate Space |
48.8% | Training/ Educational Programs |
72.8% |
Our Subscribers Have Businesses With High Gross Sales:
|
Less than $500,000 |
20.3% |
$500,000 and over |
79.7% |
$2.9 Million and over |
55.6% |
$24.9 Million and over |
38.6% |
$99.9 Million and over |
29.4% |
$499.9 Million and over |
19.6% |
Our Subscribers are Involved, Intensive Readers:
|
Read the Inland Empire Business Journal at Work |
73% |
Spend less than 15 minutes reading the Journal |
19.8% |
Spend more than 30 minutes reading the Journal |
60.5% |
Have read all of the last four issues |
72.8% |
Pass their copy of the Journal to other male readers |
72.7% |
Pass their copy of the Journal to other female readers |
67.7% |
You Can't Reach Our Subscribers Through Other Publications or Direct Mail:
|
Use the IEBJ as their primary source of business news |
45.0% |
Have made a purchase for business or personal use from a direct mail offer |
42.9% |
*Source: Inland Empire Business Journal Reader Survey conducted by
The Institute of Applied Research at Cal State University, San Bernardino.